ION is developing at breakneck speed. We are growing towards more and bigger projects spread throughout Flanders. We are starting new branches and welcome new colleagues every month. In order to keep on telling our expanding story, we needed a flexible digital platform. That is why we present to you today the new ion.be website.
“The website is the heart of our communication,” says Marketing Manager Daan Ver Eecke, “but with the previous website, it was not possible to develop that communication further." That is what prompted us to start again from scratch. The management granted us the time and the trust to carefully deliberate each decision, from strategy to concept, from design to programming. Together with communication agency d-artagnan and web developer Calibrate we have reached a future-proof result that can evolve with us.”
“The new website is a lot more user-friendly for our marketing team,” confirms Maarten Delmoitié, web developer at Calibrate. “The website has been built with the operating system Drupal. After a short training, employees can easily add new projects and blog posts themselves.”
“Next to user-friendliness, the website's look & feel was important as well. The new website is simple and very functional, but at the same time exudes luxury and style. We have converted the design quite nicely into a website that can continue to evolve. For a company such as ION it is indeed important always to keep up with the times."
“Whoever visits the home page will know within three seconds what ION represents,” says Vincent, graphic designer at d-artagnan. The biggest difference with the previous website is that there is a lot more blank space. This way, every project receives the necessary attention, without the styles clashing with each other. The new website emanates quality, peace and architecture.”
The design elements that are used on the website are consistent with the offline communication that d-artagnan designs for ION. “The same peace and spaciousness can be found in ICONIC, the ION magazine which has already had five editions. Thanks to the new website, ION tells a clear and stylish story, both offline and online," Vincent concludes.